The amount of money in football these days is pretty staggering. Around 30 years ago, Ian Rush’s £3.2m transfer from Liverpool to Juventus was a British record. Last year, Paul Pogba transferred from Juve to Man Utd for a whopping £89.7m.
And earlier this year, Neymar Jr transferred from Barcelona to Paris Saint-Germain for an eye popping £200m. The Blaugrana, according to this graphic below, have a total revenue of £465m, out of which close to £140m (nearly 30%) is from sponsorship deals
With the popularity of football and the players in it, the online betting market continues to grow thanks to the players involved.
Liverpool’s current kit makers are New Balance, with Standard Chartered being the principal shirt sponsors and Western Union appearing on the sleeve- a new sponsor allowed by the Premier League beginning the 2017/18 season.
However the Reds’ current deals aren’t quite among the biggest in world football- with a lack of silverware and European football in recent times perhaps playing a role.
Here is a look at the biggest current sponsorship deals in world footy today.