The 50-year-old oversaw Liverpool’s €380 million sale to Fenway Sports Group in 2010 and takes up his post at Stamford Bridge with immediate effect

Chelsea have announced that former Liverpool managing director Christian Purslow has joined the club to run their global commercial activities.

The 50-year-old joined Liverpool in June 2009 but stepped down from his role as managing director 16 months later after overseeing the club’s €380 million sale to Fenway Sports Group.

Chelsea have also reiterated that chairman Bruce Buck and director Marina Granovskaia have assumed additional executive responsibilities following the departure of Ron Gourlay last Wednesday.

A statement from Chelsea, read: “The club has ambitious plans to build the Premier League’s most pioneering global commercial programme, partnering with innovative and market-leading organisations from around the world.

“The club believes Mr Purslow has the vision and the leadership qualities to help us achieve these plans.

“Chelsea does not expect to announce any other senior appointments in the near future. As announced last week, Chairman Bruce Buck and Director Marina Granovskaia have assumed the executive responsibilities held by our former chief executive.”