Adidas ‘fully support’ Suarez ban

The company say that they will be reminding the forward of “the high standards” the expect from their players and will not be using him for the remainder of the World Cup

Adidas have backed Fifa’s decision to ban their client Luis Suarez from all football-related activity for four months after he was found guilty of biting Italy defender Giorgio Chiellini.

The Liverpool and Uruguay forward was hit with the suspension after world football’s governing body ruled he had committed “assault” and “an act of unsurporting behaviour” during his country’s crucial World Cup clash with the Azzurri on Tuesday.

Adidas have given no indication that they will end their working relationship with Suarez but they did disclose that they will not be using the 27-year-old in a promotional capacity for the remainder of the tournament in Brazil.

“Adidas fully supports Fifa’s decision,” a statement from the sports clothing company read.

“Adidas certainly does not condone Luis Suarez’s recent behaviour and we will again be reminding him of the high standards we expect from our players.

“We have no plan to use Suarez for any additional marketing activities during the 2014 Fifa World Cup.”

It has already been reported that another of Suarez’s sponsors, 888 Poker, are reviewing their deal with the forward, who has been banned twice before for biting an opponent.

The Uruguay Football Assosciation (AUF) have confirmed their international to challenge the suspension, which they believe is “excessive”.

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