Liverpool manager Brendan Rodgers has slammed Luis Suarez’s “unacceptable” diving comments and says the club will deal with the matter internally.

The striker admitted that he had “invented a foul” against Stoke with the scores level at 1-1 in a game they went on to lose 3-1, but added that the media make things up about him to sell papers.

However, Rodgers has deemed these comments inappropriate, stating that the diving is not in line with the club’s ethics, and that Suarez has apologised “numerous times”.

He added to reporters: “[Diving] is not something we advocate. Our ethics are correct.

“There’s no doubt Luis is topical and probably will continue to be. He’s knocked on my door a few times and apologised.”

Suarez told Fox Sports Argentina: “I don’t listen all the nonsense some people say about me. I’m accused of cheating here. People say I throw myself all the time inside the box.

“Let’s see: they said that when we played against Stoke, for instance, and in that case they were right. I invented a foul because we were drawing 1-1 against Stoke and I wanted to win.

“Sometimes on the pitch I say to myself: ‘What have I done?’ But the name of Suarez sells papers.

“The other day, for instance, I touched the ball with my hand accidentally, and I was criticised because I kissed my hand.

“The media make up a lot of things about me because they want to sell papers. I say to the media: You should talk more about football, not about other stuff.”

Managing director Ian Ayre has backed the €14.4 million fee Liverpool paid for Daniel Sturridge in January, insisting it represents greater value for money than the failed summer move for Clint Dempsey.

Luis Suarez was the sole fit senior striker at the club for the majority of  first half of the season after the Reds were unable to recruit a replacement for Andy Carroll – who joined West Ham on loan – and Fabio Borini was sidelined with a foot injury.

With the club’s owner’s Fenway Sports Group buckling at the €7.2m valuation of Dempsey, the forward moved to Tottenham, but Ayre believes it was the right approach to take in the hindsight.

“The issue came down to a particular deal and a particular price or structure to that deal, and it wasn’t right to do it. Likewise, the interest in certain other players wasn’t right,” Ayre told reporters.

“People may feel they want to criticise the fact we didn’t have an additional striker. But at what price would you sacrifice spending on something that is not in the long-term interests of the club versus what we just did, which was getting a great price on a great player in Daniel Sturridge?

“If we had spent that money in the summer, then we wouldn’t have done that trade recently. It may have left us short, but the pieces just did not come together. We’ve come through that period now and I still feel it was the right decision.”

As exclusively revealed by Goal.com on Wednesday, the club remain in the hunt for January additions – with Inter outcast Wesley Sneijder a target.

While Ayre refused to rule out further signings and argued that older players still have something to contribute to the squad, younger players offer greater long-term potential.

He added: “If you remember back to the sale of the club, John Henry said we want to win, but we don’t just want to win once, we want to build something which keeps winning.

“If we’re going to do that, then we need to do it from the ground up with young players, so that when you start winning you have still got the majority of that group to keep contributing over a period of time.

“If the right, more-senior player became available, and was the right person to contribute, and the manager made that point strongly, we would definitely consider it.

“But where a player is younger and talented with the right level of ability, we will always go for the younger option because it’s a better long-term investment for the club to have someone who will be here a long time hopefully.”

“We may or may not add to what we have done already before the end of January. We will only buy when the right deal is there at the right time.”